Beam to launch Knob Creek Rye

12 April, 2012

US: Beam is to launch a rye whiskey under the Knob Creek brand this July.

The straight rye whiskey is bottled at 100 proof (50%abv) and it is the creation of Beam master distiller Fred Noe. It sits alongside Noe’s Knob Creek Single Barrel Reserve.

The super premium Knob Creek brand was created in 1992 by Fred’s father Booker Noe, who was James Beam’s grandson.

The SRP is $39.99 for 75cl and there are no current plans to export the product. 

Keywords: beam, whiskey, knob creek, rye




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.

Instagram

Facebook