Beam launches Rainbow Sherbet vodka

04 April, 2013

US: Beam has launched a "Rainbow Sherbet" flavour under its Pinnacle vodka brand. The company describes the taste as a "zesty, citrus taste of orange and sweet lime with a creamy raspberry".  

Beam general manager Deb Boyda said: “This new flavour creation not only adds to our growing list of unique options, but also furthers our leadership in changing the way consumers are enjoying vodka.”

The 70 proof (35%abv) is said to be best served chilled, on the rocks, or blended in "fun cocktails". Rainbow Sherbet will be joined later this year by Pinnacle Strawberry Shortcake.

Pinnacle Rainbow Sherbet is available nationwide for a suggested retail price of $12.99 for a 75 cl bottle.





Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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