Beam launches Rainbow Sherbet vodka

04 April, 2013

US: Beam has launched a "Rainbow Sherbet" flavour under its Pinnacle vodka brand. The company describes the taste as a "zesty, citrus taste of orange and sweet lime with a creamy raspberry".  

Beam general manager Deb Boyda said: “This new flavour creation not only adds to our growing list of unique options, but also furthers our leadership in changing the way consumers are enjoying vodka.”

The 70 proof (35%abv) is said to be best served chilled, on the rocks, or blended in "fun cocktails". Rainbow Sherbet will be joined later this year by Pinnacle Strawberry Shortcake.

Pinnacle Rainbow Sherbet is available nationwide for a suggested retail price of $12.99 for a 75 cl bottle.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook