Digital platforms that can predict your favourite cocktail, sustainable socialising and the rise of at-home mixologists will reshape the drinks industry, according to Diageo.

A bottle of Pétrus 2000, which has spent 14 months aboard the International Space Station, is to be offered for sale by Christie’s.

New routes to market

16 September, 2014

Guest writer David Atkinson of marketing agency, Space, tells us why there is a gap emerging between consumers and spirits brands and how new routes to market must be found.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.

Instagram

Facebook