Diageo launches Swedish vodka
11 October, 2010
US: Diageo has launched a Swedish vodka in the US market.
Diageo launches Ursus vodka in the US
02 July, 2010
US: Diageo has launched a range of brightly coloured flavoured vodkas called Ursus. The products feature a label that changes from white to blue when chilled in a freezer.
Comment
Dominic Roskrow
Click for more »
It’s ‘up periscope’ for Irish distilleries
I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.
