Diageo launches Ursus vodka in the US

02 July, 2010

US: Diageo has launched a range of brightly coloured flavoured vodkas called Ursus. The products feature a label that changes from white to blue when chilled in a freezer.

Ursus - Latin for bear - is a triple distilled vodka and comes in original, blue raspberry, green apple and punch flavour.

Adam Rosen, Ursus brand director, said: “We know our party-faring consumers are constantly searching for new ways to stanf out at their gatherings, but without breaking the bank. Ursus vodka’s attention-grabbing liquid, quirky polar bear logo and colour-changing label makes for a vodka with tons of personality and just the right dose of light-hearted fun at an affordable price.”

The products will be available in the US off-trade at $10.99 per 750ml bottle. The original is 40% and the flavoured vodkas are 30%abv.





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