Pernod Ricard India has signed an agreement to sell its Imperial Blue business division to Tilaknagar Industries.

Maverick Drinks has announced the introduction of Bols Blue 1575 to its portfolio, as the liqueur launches in the UK for the on and off trade from this month. 

Formula One champion and entrepreneur Lewis Hamilton, alongside agave expert and Casa Lumbre co-founder and master distiller Iván Saldaña, have unveiled Almave, the inaugural distilled non-alcoholic blue agave spirit.

Molson Coors Beverage Company has reached an agreement to acquire Blue Run Spirits, producer of bourbon and rye whiskies.

US: Diageo has launched a range of brightly coloured flavoured vodkas called Ursus. The products feature a label that changes from white to blue when chilled in a freezer.

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In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal Crystalgold.

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