New shoots

08 February, 2018

Finally getting its own craft segment, vodka is taking cues from wine and championing the terroir of its base as a flavour provider. Shay Waterworth grows the theory.

US: Beam has expanded its Skinnygirl range to include wine, a range of flavoured vodkas and a Piña Colada.

US: Diageo has launched a Swedish vodka in the US market.

US: Diageo has launched a range of brightly coloured flavoured vodkas called Ursus. The products feature a label that changes from white to blue when chilled in a freezer.

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