New shoots
08 February, 2018
Finally getting its own craft segment, vodka is taking cues from wine and championing the terroir of its base as a flavour provider. Shay Waterworth grows the theory.
Beam rolls out Skinnygirl wine and flavoured vodka
29 February, 2012
US: Beam has expanded its Skinnygirl range to include wine, a range of flavoured vodkas and a Piña Colada.
Diageo launches Swedish vodka
11 October, 2010
US: Diageo has launched a Swedish vodka in the US market.
Diageo launches Ursus vodka in the US
02 July, 2010
US: Diageo has launched a range of brightly coloured flavoured vodkas called Ursus. The products feature a label that changes from white to blue when chilled in a freezer.