GreatDrams awarded for successful adaptation during Covid-19
GreatDrams has been named a winner at the Lloyds Bank Small Business of 2020 awards through the success of its virtual tastings.
Yonder launches two seasonal beers
Somerset brewery Yonder has launched two seasonal beers featuring ingredients foraged in the local area.
Jameson launches Grow Your Own Cocktail challenge
Bartenders can win cash prizes by entering the Grow Your Own Cocktail web challenge launched by Irish whiskey brand Jameson.
SABMiller’s Sudanese brewery invests $15m
SABMiller subsidiary company Southern Sudan Beverages (SSBL) is to invest US$15m to increase production capacity.
Smirnoff announces ‘nightlife exchange project’
Diageo brand Smirnoff has announced ‘country pairings’ for its global nightlife exchange project.
Jose Cuervo tequila plays games
US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.
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Bottled cocktails: The dos and don'ts
Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.
