While the pandemic has been felt universally, the unevenness of lockdown restrictions has lent wildly different experiences to bar owners and cocktail drinkers around the globe.

Mermaid Gin, produced by The Isle of Wight Distillery, has committed to support the restoration and protection of its local seagrass meadows.

Picture this scenario: a world-famous alcoholic drinks brand launches what it calls a “Tequila-flavoured” product, with the aim of persuading consumers that they are enjoying a drink with the purest expression of the country of Mexico.

GreatDrams has been named a winner at the Lloyds Bank Small Business of 2020 awards through the success of its virtual tastings.

Somerset brewery Yonder has launched two seasonal beers featuring ingredients foraged in the local area.

Bartenders can win cash prizes by entering the Grow Your Own Cocktail web challenge launched by Irish whiskey brand Jameson.

SABMiller subsidiary company Southern Sudan Beverages (SSBL) is to invest US$15m to increase production capacity.

Diageo brand Smirnoff has announced ‘country pairings’ for its global nightlife exchange project.

US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.

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Nick Strangeway

How the industry has changed since travel limits

Nick Strangeway looks at how travel restrictions have left a permanent impression on the global bar trade.

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