SABMiller’s Sudanese brewery invests $15m

11 April, 2011

SABMiller subsidiary company Southern Sudan Beverages (SSBL) is to invest US$15m to increase production capacity.

According to SSBL, its brewery in Juba, southern Sudan, is at full capacity and the investment will increase production capability to 500,000 hectolitres.

In its two years in operation SSBL has launched White Bull and the locally produced and bottled Nile Special.

Ian Alsworth-Elvey managing director of SSBL said: "Our investment in southern Sudan continues to bear fruit due to the country's improving economic outlook and a continued positive consumer response to our brand portfolio.

“Increasing our brewing capacity takes the business to the next level, supporting growth in our key mainstream segments and helping us to build market share.”

SSBL built its Juba facility in southern Sudan in 2009, investing US$37m and creating employment for 200 Sudanese.

Alsworth-Elvey said: "In line with our global priorities, we are continuing to build the business through the value chain, working with local farmers to improve techniques and increase yield and supporting employment in the local community.”

According to the SSBL, a land lease agreement is in place at the brewery, providing the local community with royalties.

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