The exports of sake hit a record high in 2020 for the 11th consecutive year reaching a value of 24.1bn yen, a 3.1% increase on the previous year.

Tennis superstar Naomi Osaka has been appointed as creative director for SOTO after investing in the premium sake brand.

Japan's rice wine

16 October, 2014

Sake is an ancient drink in Japan that is finding fortune across other markets. Jaq Bayles looks at its appeal

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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