The alliance will be website based and is made up from a collection of member brands, influencers, bar tenders and industry experts.
“This is a positive and very exciting step for vodka as a category,” said Ben Lindsay, co-founder of The Global Vodka Alliance.
“Having a place to promote the world’s most versatile spirit in new, engaging and progressive ways will move the category forward and we can’t wait to see where it will go.”
The website’s vodka directory will be the most exhaustive of its kind and will serve as an exploration area for consumers, providing clarified information about base ingredients and production methods.
The alliance hopes that visitors will be inspired to try new products and cocktail recipes submitted by top bartenders and mixologists.
There will also be a large trade section which will cover the whole category, providing education on vodka trends, GVA market research, attending events and activations.
Vodka brands are able to sign-up as members which provide various benefits including directory entries, membership education sections, GVA event support and promotion.
