Slovakian vodka Goral Master launches

10 December, 2010

Slovakian spirits group Gas Familia has launched premium vodka Goral Master.

To celebrate the vodka’s Slovakian launch, Gas Familia put on a three-day music event – headlined by British artist Craig David – called Goral Big City Live.

Plans are now afoot for an international roll out of Goral Master in 2011, to the Czech Republic, Hungary, Poland and the US.

According to the group, Goral Master will challenge premium brands Absolut and Finlandia in the Slovakian market, while it’s US launch will see it compete with ultra premiums such as Grey Goose, Belvedere and Ketel One.

Gas Familia says that Goral Master’s seven-time charcoal and diamond filtration, and seven distillations deliver an “odorlous, smooth and pure vodka”.

The brand’s primary focus is the on-trade.





Comment

Philip Duff

Dirty cocktail names: Is it the end?

There are lies, damn lies, statistics – and then there are statistics about cocktails. It emerged recently that a UK firm named Travel Republic surveyed punters, and apparently 29% of them disapprove of sexually suggestive cocktail names.

Click for more »

Events

Facebook

Twitter