In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Ben Branson, founder of Diageo non-alcoholic spirit Seedlip, has launched Sylva, a non-alcoholic distillery and maturation lab at his home in Essex.

Ukrainian vodka brand Nemiroff is expanding into Egypt and Tunisia through a partnership with Odyssey Group.

Drinks International can exclusively reveal that non-alcoholic spirits brand, Lyre’s, has appointed DJ David Guetta as global brand ambassador.

The Pinnacle Guide has opened applications for a new recognition system for the best bars in the world, aiming to be a driving force towards a more inclusive drinks industry.

Formula One champion and entrepreneur Lewis Hamilton, alongside agave expert and Casa Lumbre co-founder and master distiller Iván Saldaña, have unveiled Almave, the inaugural distilled non-alcoholic blue agave spirit.

High Point, the fermented non-alcoholic aperitif and digestif brand, has changed its name to Wavelength and unveiled a new logo. 

Non-alcoholic spirits brand, Crossip, has expanded into new markets across Europe, GCC and North America, alongside key local distribution partners.

UK-based functional drink brand Three Spirit has announced the launch of a range of non-alcoholic alternative wines, Blurred Vines.

Sales of no and low alcohol beverages in 10 key global markets reached almost $10 billion in 2021 up from $7.8 billion in 2018, according to a new IWSR report.

The non-alcoholic spirits category debuted in last year’s report, but the sector has quickly taken root and now no drinks group’s portfolio is complete without one.

Bacardi has announced the launch of a new non-alcoholic spirit brand created, in collaboration with Amsterdam-based bartenders, with cocktails in mind. 

Online sales of alcoholic beverages in 16 key global markets will increase by 66% over the next five years, according to projections from IWSR.

Non-alcoholic spirits brand Strykk has secured new distribution agreements in the Netherlands and Canada.

A new non-alcoholic drink that taps into growing consumer trend for enjoying “aperitivo hour” has launched in the UK and international markets.

Turkey has increased its special consumption tax on alcoholic beverages by 17.1%, according to Istanbul daily Habertürk.

An award-winning distiller has tipped the non-alcoholic spirits category to enjoy strong future growth thanks to a raft of innovation in the years ahead.

Alcoholic beverage sales in the US increased 55% year-on-year during the week to March 21 as shoppers stocked up ahead of a long coronavirus lockdown.

There is increasing awareness and demand for low and lower-alcohol wines. Christian Davis checks on who’s doing what

UK: Children as young as 10 are more familiar with some leading alcohol brands and adverts than those for popular foods and snacks, according to a new report by Alcohol Concern.

The UK's Crabbie’s Alcoholic Ginger Beer has touched down in Australia in the first stage of a planned global roll out.

The Pre-Mixed Drinks Challenge Awards have been announced.

The UK’s Chancellor of the Exchequer has again hit alcoholic drinks with a 2% above inflation price rise on beer, wines and spirits. 10% going on cider