Pre-mixed drinks results revealed

07 January, 2011

The Pre-Mixed Drinks Challenge Awards have been announced.

Following its successful launch in 2009, DI’s Pre-mixed Drinks Challenge attracted entries from around the world.

The competition was launched to celebrate the burgeoning readymade alcoholic drinks sector and assess the quality of the drinks that are part of it.

Judges were chosen for their variety of expertise, whether it be as a technical expert, an on-trade professional or a master of the off-trade.

They included: Vanessa Pearson, category buyer, Sainsbury’s; Alex Turner, head of product training and mixology, Bacardi Brown-Forman Brands; Nicola Collenette, features editor, Off Licence News; Andrew Gale, category technical manager beer, wines and spirits, Tesco; and Neil Garner, Barwizard, bartender.

The quintet was briefed to assess the quality of the drinks from a consumer perspective as well as give their professional opinion.

Judges spent the day slurping and swilling their way through 50 drinks and the general feeling was that this is a relatively young sector with more room for innovation.

The competition was split in to categories: classic alcoholic drink/mixer combination; original/unique product combinations; original/unique product combination; shooters; readymade cocktails; classic cocktails (user adds alcoholic drink); contemporary alcoholic drink/mixer combination.

General observations from the judges included comments on the quality of the base spirit used in some of the drinks, as well as the quality of cola, particularly in the spirit and mixer combinations.

Judges also remarked on the intense sweetness of some of the products and they said they felt a natural fruit flavour was lacking in some cases.

Products on the medals table were praised for their balance of sweetness, alcohol and flavour.

Pre-Mixed Results


Margarita, Funkin

Piña Colada, Funkin

Capel Ice Citrus, Capel

Rum / Cola, Manchester Drinks Company

Vodka / Diet Cola, Manchester Drinks Company



Gin / Tonic, Manchester Drinks Company

Gin / Diet Tonic, Manchester Drinks Company

Strawberry Daiquiri, Funkin

Cosmopolitan Bar2dr, Asda Stores


Quality Award

WKD Original Blue, Beverage Brands

Woody's Sasparilla, Beverage Brands

Pomtin,i Beverage Brands

Oscar's Cosmopolitan, Aldi c/o Weber Shandwick

Mai Tai Coppa, Toorank (UK) Ltd

Mai Tai Bar2dr, Asda Stores

Pacific Mai Tai, Vnc Cocktails

Capel Ice Mandarina, Capel

Sea Breeze Coppa, Toorank (UK) Ltd

Long Island Iced Tea Coppa, Toorank (UK) Ltd

Long Island Iced Tea Bar2dr, Asda Stores

Mojito Coppa, Toorank (UK) Ltd

Capel Toffee Cream Colada, Capel

Passionfruit Capriosca, Vnc Cocktails

Pisco Sour, Capel

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