Fever-Tree launches in South Korea for the first time
The world’s leading premium mixer brand, Fever-Tree, has become available in South Korea for the first time.
Brands Report 2022: Mixers
Listening to the demands of bartenders, premium mixer brands have become increasingly experimental with their flavour combinations. To reflect this greater variety, the tonic water table of previous reports has been broadened to encompass all mixer brands.
Fentimans launches 200ml mixer range
Fentimans is to replace 125ml mixer bottles with a new range of 200ml mixers, as the premium mixer brand aims to “tap into the growing popularity for long mixed drinks”.
Pre-mixed drinks results revealed
The Pre-Mixed Drinks Challenge Awards have been announced.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
