The mixer brand has recruited a star-studded line-up of bartenders to take the message of its advocacy programme to bars around the world. Oli Dodd reports

The world’s leading premium mixer brand, Fever-Tree, has become available in South Korea for the first time.

Brands Report 2022: Mixers

13 January, 2022

Listening to the demands of bartenders, premium mixer brands have become increasingly experimental with their flavour combinations. To reflect this greater variety, the tonic water table of previous reports has been broadened to encompass all mixer brands.

Fentimans is to replace 125ml mixer bottles with a new range of 200ml mixers, as the premium mixer brand aims to “tap into the growing popularity for long mixed drinks”.

The Pre-Mixed Drinks Challenge Awards have been announced.

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Danil Nevsky

The bar industry community is dead

Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations

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