The rise of quality RTDs

17 February, 2022

Last year’s launch of Panther M*lk, a vegan oat milk RTD made with gin, rum, brandy and overproof spiced rum, shows just how quickly the pre-mixed cocktail industry has evolved since the days of mediocre Gin & Tonics.

A new premium cocktail delivery service called Canvas has launched across the UK this February in partnership with a series of top end bartenders.

Drinks International’s annual Pre-Mixed Drinks Challenge reflected the fast pace at which this sector is growing. Shay Waterworth reports.

Pre-Mixed Challenge 2017

16 September, 2016

 

Pre-mixed drinks

21 December, 2012

Consumers are starting to really embrace the convenience of a pre-mixed drink in a portable format. Hamish Smith reports

Toorank Distilleries, owners of Sloane’s Dry Gin, has launched a trinity of rum styles under the brand name Rebellion to the UK, Holland, Poland, Spain, France and Turkey.  

Pernod Ricard USA will launch Malibu Melon Margarita in May, an addition to its off-trade-focused Malibu Cocktails pre-mixed range.

The 2012 Pre-mixed Drinks Challenge was Drinks International’s fourth examination of the category and our most wide-ranging yet.

UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.

The Pre-Mixed Drinks Challenge Awards have been announced.

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Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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