Kranebet Italian Gin Liqueur, produced in Italy by Rossi d’Asiago distillers since 1924, has launched in the UK.

Last year’s launch of Panther M*lk, a vegan oat milk RTD made with gin, rum, brandy and overproof spiced rum, shows just how quickly the pre-mixed cocktail industry has evolved since the days of mediocre Gin & Tonics.

A new premium cocktail delivery service called Canvas has launched across the UK this February in partnership with a series of top end bartenders.

Drinks International’s annual Pre-Mixed Drinks Challenge reflected the fast pace at which this sector is growing. Shay Waterworth reports.

Consumers are starting to really embrace the convenience of a pre-mixed drink in a portable format. Hamish Smith reports

Toorank Distilleries, owners of Sloane’s Dry Gin, has launched a trinity of rum styles under the brand name Rebellion to the UK, Holland, Poland, Spain, France and Turkey.  

Pernod Ricard USA will launch Malibu Melon Margarita in May, an addition to its off-trade-focused Malibu Cocktails pre-mixed range.

The 2012 Pre-mixed Drinks Challenge was Drinks International’s fourth examination of the category and our most wide-ranging yet.

UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.

The Pre-Mixed Drinks Challenge Awards have been announced.