Norway's Daniel Pappa wins Torres Brandy Zero Challenge 2025
Daniel Pappa, bartender at Svanen in Oslo, has been named winner of the third edition of the Torres Brandy Zero Challenge 2025, earning a €30,000 prize to bring his project to life.
Diageo acquires Ritual Zero Proof
Diageo North America has announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits (Ritual).
Flor de Caña pledges to reduce 15 tons of food waste through Zero Waste Cocktails initiative
Nicaraguan rum brand, Flor de Caña, has announced the return of its Zero Waste Cocktail initiative, partnering with venues to produce cocktails made with ingredients derived from repurposed food scraps and leftovers.
Guinness announces plans for zero-emission transport
Guinness has announced plans to roll out the introduction of zero-emission vehicles into its transport fleet.
Flor de Caña Zero Waste Month goes live
Flor de Caña has launched a global initiative called ‘Zero Waste Month’ for July which invites eco-conscious bars, restaurants and consumers to reduce food waste.
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Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
