Diageo North America has announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits (Ritual).

Nicaraguan rum brand, Flor de Caña, has announced the return of its Zero Waste Cocktail initiative, partnering with venues to produce cocktails made with ingredients derived from repurposed food scraps and leftovers.

Guinness has announced plans to roll out the introduction of zero-emission vehicles into its transport fleet.

Flor de Caña has launched a global initiative called ‘Zero Waste Month’ for July which invites eco-conscious bars, restaurants and consumers to reduce food waste.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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