Hazel: The second release from Sylva
As the name suggests, we’ve used hazel wood as the hero of this edition alongside other familiar, native broadleaf trees, including silver birch and oak from our own forest.
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
Soho House launches new non-alcoholic and low abv cocktail menu
Soho House has extended its drinks offering across its UK and North American Houses to feature a wider selection of low abv cocktail alternatives.
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
Seedlip founder launches latest project Sylva
Ben Branson, founder of Diageo non-alcoholic spirit Seedlip, has launched Sylva, a non-alcoholic distillery and maturation lab at his home in Essex.
DJ David Guetta partners with Lyre’s non-alc
Drinks International can exclusively reveal that non-alcoholic spirits brand, Lyre’s, has appointed DJ David Guetta as global brand ambassador.
Lewis Hamilton and Iván Saldaña team up to unveil new agave non-alc
Formula One champion and entrepreneur Lewis Hamilton, alongside agave expert and Casa Lumbre co-founder and master distiller Iván Saldaña, have unveiled Almave, the inaugural distilled non-alcoholic blue agave spirit.
High Point changes name to Wavelength
High Point, the fermented non-alcoholic aperitif and digestif brand, has changed its name to Wavelength and unveiled a new logo.
Crossip breaks into new markets
Non-alcoholic spirits brand, Crossip, has expanded into new markets across Europe, GCC and North America, alongside key local distribution partners.
Three Spirit launches two non-alcoholic wine alternatives
UK-based functional drink brand Three Spirit has announced the launch of a range of non-alcoholic alternative wines, Blurred Vines.
No and low alcohol sales reached almost $10 billion in 2021
Sales of no and low alcohol beverages in 10 key global markets reached almost $10 billion in 2021 up from $7.8 billion in 2018, according to a new IWSR report.
Brands Report 2022: Non-alcoholic spirits
The non-alcoholic spirits category debuted in last year’s report, but the sector has quickly taken root and now no drinks group’s portfolio is complete without one.
Bacardi launches non-alcoholic spirit brand
Bacardi has announced the launch of a new non-alcoholic spirit brand created, in collaboration with Amsterdam-based bartenders, with cocktails in mind.
Tuscan Tree offers alcohol-free aperitivo moments
A new non-alcoholic drink that taps into growing consumer trend for enjoying “aperitivo hour” has launched in the UK and international markets.
Salcombe Distilling Co. predicts golden future for alcohol-free spirits
An award-winning distiller has tipped the non-alcoholic spirits category to enjoy strong future growth thanks to a raft of innovation in the years ahead.