A spirit historically bound to the South Korean market, soju consumption is rapidly increasing in key global markets.

Korean Soju brand Jinro has once again topped the list of Drinks International’s The Millionaires’ Club having sold more than 94m 9-litre cases in 2021.

Korean Soju giant Jinro has topped Drinks International's The Millionaire Club for the 20th year in a row having added 9m 9-litre cases in 2020.

Soju producer HiteJinro says it wants to become a leading global spirits company like Diageo and Pernod Ricard starting with the complete distribution of its soju around the world.

Hite-Jinro’s soju brand, Jinro, remains the world’s best-selling spirit, according to this year's Drinks International’s million-case brands survey.

Shochu: A Drop in the Ocean

02 October, 2013

Japanese shochu is seeking broader shores, and interest from restaurants and cocktail bars outside its homeland are providing hope. Hamish Smith talks to the purveyors of this unusual distillate

Soju: Korea Moves

02 October, 2013

Soju is little-known outside its birthplace, Korea, but Hamish Smith senses a sea-change

Hite-Jinro would consider selling a share of its business to Diageo, according to the South Korean group’s co-president.

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