Korean liquor giants, including Hite Jinro and Lotte Chilsung Beverage, are set to reduce the wholesale prices of their soju brands beginning next year.

Spirit of Gallo has announced it will distribute Korean soju brands Soonhari, Chum Churum and Saero in the US from January 2024, in partnership with Lotte Chilsung Beverage Co.

Korean soju brand Jinro has launched the first of three activations in Europe planned for 2023 after breaking 100m 9-litre cases.

Korean Soju brand Jinro has once again topped the list of Drinks International’s The Millionaires’ Club having sold more than 100m 9-litre cases in 2022.

Hite Jinro is working to bring South Korea’s beloved spirit to the rest of the world, Shay Waterworth talks to the company’s overseas market managing director.

A spirit historically bound to the South Korean market, soju consumption is rapidly increasing in key global markets.

Korean Soju brand Jinro has once again topped the list of Drinks International’s The Millionaires’ Club having sold more than 94m 9-litre cases in 2021.

Korean Soju giant Jinro has topped Drinks International's The Millionaire Club for the 20th year in a row having added 9m 9-litre cases in 2020.

Soju producer HiteJinro says it wants to become a leading global spirits company like Diageo and Pernod Ricard starting with the complete distribution of its soju around the world.

Hite-Jinro’s soju brand, Jinro, remains the world’s best-selling spirit, according to this year's Drinks International’s million-case brands survey.

Japanese shochu is seeking broader shores, and interest from restaurants and cocktail bars outside its homeland are providing hope. Hamish Smith talks to the purveyors of this unusual distillate

Soju is little-known outside its birthplace, Korea, but Hamish Smith senses a sea-change

Hite-Jinro would consider selling a share of its business to Diageo, according to the South Korean group’s co-president.