Ara Carvallo is described as a ‘serial entrepreneur’ in Drinks International’s Bar World 100 list, but few people manage to combine business growth with environmental sympathy as successfully as she does.

Picture this scenario: a world-famous alcoholic drinks brand launches what it calls a “Tequila-flavoured” product, with the aim of persuading consumers that they are enjoying a drink with the purest expression of the country of Mexico.

Beam’s ultra-premium positioned limited edition tequila, Casa Sauza XA, has a new look.

Rabobank, the Dutch bank which focuses on the wine trade, has identified Mexico, Brazil, Poland and Nigeria as future growth markets for wine consumption.

on 30 October, 2012

I may be on holiday but that doesn't mean I have stopped sampling and tasting.

US: Mexico-based La Madrileña is to distribute Beam’s entire portfolio in Mexico. As part of the performance-based agreement, effective on January 1, 2012, La Madrileña will be the exclusive distributor of Beam’s brands, including Jim Beam bourbon, Sauza tequila, Courvoisier cognac and Cruzan rum.

Pernod Ricard, with its Olmeca tequila brand, has announced the winner of the Tahona Society Margarita contest.

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