Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.

Havana Club has unveiled The Havana Club Professional Edition range which has been specifically developed to target bartenders.

Havana Club has unveiled a new label for its Havana Club Añejo Especial rum that reflects the vibrancy of Cuba and aims to communicate the "quality and authentic" production process of the rum.

Pick of the Launches

04 April, 2016

Here is the pick of the launches from last month, as featured in Drinks International Magazine April edition.

French bartender Julien Escot became the Havana Club Grand Prix cocktail champion for 2012 yesterday, after prevailing from a field of 40 bartenders.

Pernod Ricard’s CEO Piere Pringuet has spoken out about Havana Club’s flat half-year sales growth, branding its performance “disappointing”.

Havana Club grew by 15% in 2010, following strong performances in Cuba, Germany, France and the UK.

The Supreme Court of Spain has ruled in favour of Pernod Ricard and the Cuban government in the Havana Club trademark dispute with Bacardi.

Havana Club International is to launch an ultra premium rum.

Cuba: Havana Club rum sales fell by 3.5% in 2009, compared to 2008.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Safety is paramount for female bar staff

Nick Strangeway on the duty of care which bars must have to their female staff and customers.

Instagram

Facebook