Pick of the Launches

04 April, 2016

Here is the pick of the launches from last month, as featured in Drinks International Magazine April edition.

Bushmills Steamship Collection

_____________________________

Brand owner Jose Cuervo International

RRP €80, £65, $89 (I-litre)

Markets Global travel retail

Contact dphelan@josecuervo.com, vmarquet@josecuervo.com

Bushmills has announced its new range of limited-edition Irish whiskeys, the Steamship Collection – available only in travel retail. The first release, Sherry Cask Reserve, marks the 125th anniversary of the maiden voyage of SS Bushmills.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook