Aligning with the brand’s commitment to cut its carbon footprint in half by 2030, bottles of the Havana Club Original – Añejo 3 Años, Havana Club 7 Años and Havana Club Añejo Especial will now feature a thinner glass repartition in the bottle mould, reducing its weight by up to 16%.
Marie Benech, Havana Club’s communications, public affairs and CSR director, said: “Sustainability has always been part of Havana Club’s DNA and a circular economy is integral to the Cuban way of life. With the climate crisis as critical as ever, Havana Club is committed to reducing its environmental impact across the entire supply chain, from how we bottle our rum to how we power our distillery.”
The brand is also implementing sustainable initiatives across the island which will see it eliminate the use of fossil fuels to power its operations.
An initial phase of updates, set to be complete by March, will see a fleet of electric vehicles introduced for employees and 2,280 units of solar panels installed at the distillery to generate 45% of on-site electricity.
More solar panels will gradually be installed across the site throughout the year, generating 100% of the distillery’s daylight electricity needs by 2024.
Following the initial success of the project, the final phase aims to generate surplus energy, saving 1800 tons of CO2 every year, with the brand committing to redistribute excess energy to local communities free of charge.
Havana Club has provided free vinasses to more than 2,000 farmers working in the fields surrounding its San José distillery.
To deliver subsequent phases of the plan, the brand is working closely with the Cuban authorities to supply farmers across the island with soil fertiliser and animal feed, reducing waste and saving costs on feed imports.
