It is expected that 12,000 people will attend this years’ BCB Berlin and event co-founder Helmut Adam believes the extension will relieve pressure on tickets and the venue.
Every year since it was founded in 2007, BCB Berlin has grown in size and popularity and it is now in its third venue within the capital and it is still growing.
“It means we will be able to accommodate more people next year and planning for the 2018 show is already well under way,” said Adam.
“We’re using every bit of space we have and there is no bigger inner city space in Berlin which is available and we don’t want to move outside of the city because this is where the bar culture truly is.”
This year there are 370 exhibitors from 37 countries representing 1,100 different brands, and an estimated 3,000 bartenders all attending the convention.
The show covers every variety of beverage and brand from Rebel Yell bourbon to Fentimans and the show covers 22,000m2 floor space.
It is the first time the show has used live feeds to broadcast seminars which, together with the BCB Berlin Embassy, are designed to accommodate visitors without tickets to the show.
The BCB Berlin Embassy is being held at Bar am Steinplatz where the main stages at the show will be streamed onto a big screen. There will also be drink demonstrations and book signings for visitors without a ticket.
