Oaked Beefeater gin announced

22 April, 2013
Beefeater Burrough’s Reserve

Beefeater Burrough’s Reserve

Pernod Ricard has announced the launch of Beefeater Burrough’s Reserve, an oak-rested gin, meant for sipping. 

The gin is named after Beefeater founder James Burrough and is based on his original recipe.

Distilled from a small 19th century copper still, the spirit has been rested in Jean de Lillet oak barrels.

Beefeater Burrough’s Reserve is bottled at 43% ABV and will be available in Spain from June 2013, before rolling out into other key markets such as the UK in late June and the US in October.

Desmond Payne, Beefeater master distiller, said: ““I had been interested in resting gin for a while and knew that if the cask was right, we could make a really exciting new gin that changed people’s perceptions of the spirit.

“I felt that the use of Jean de Lillet casks and Still Number 12 would introduce a new character to the gin, elevating it to a place that had not been explored before.

“I expect Burrough’s Reserve to appeal to free thinking individuals who enjoy challenging convention and exploring new sensory experiences with gin.”

The launch will be supported in local markets through a range of marketing initiatives, including a consumer mentoring programme that will “highlight the association between Beefeater Burrough’s Reserve and free-thinking”.


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