Glenfiddich joins The Millionaires' Club

11 May, 2012
By Hamish Smith

Glenfiddich has become the first single malt scotch to sell a million 9-litre cases in a year.

The William Grant & Sons-owned Speyside malt sold 1.03 million cases in 2011, a 7.8% increase on 2010.

Glenfiddich's results will be published during July in Drinks International's The Millionaires' Club 2012 supplement - the definitive list of the world’s largest spirits and liqueurs brands, compiled by Euromonitor International. 

Glenfiddich came 165th in the 179-brand list and - having sold 950,000 in 2010, 800,000 in 2009, 850,000 in 2008 and 880,000 in 2007 – made its debut this year.

The second highest selling single malt scotch is The Glenlivet, which achieved 718,000 case sales during 2010-2011. 

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Keywords: single malt, william grant, single malt scotch, glenfiddich scotch, first single malt




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Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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