Edrington pushes Brugal in travel retail

09 August, 2011

US: Brugal rum brand-owner the Edrington Group, their distributors Rémy Cointreau Travel Retail Americas and retailer International Shoppes have combined forces to promote travel retail exclusive Brugal Extra Viejo Reserva and Brugal Añejo Reserva - starting in New York JFK.

The two-month New York activation follows the launch of Brugal Reserva in duty free in the Americas last March. It will be mirrored elsewhere in major travel retail outlets including New York Newark, Miami, Houston, Canada duty free and Latin America duty free during August and September with others later in the year.

Scott Halpern, vice president, International Shoppes said: “We are very excited to be a part of the Brugal duty free launch. It is a wonderful rum and we look forward to showcasing a taste of the Brugal Reserva expressions to a global audience in New York and later Philadelphia”.

Brugal rum is distilled, aged and bottled in the Dominican Republic.





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