Puerto Rican rum producer, Distillería Serrallés has launched its portfolio of aged Don Q Rums in the UK and European markets.

US: Brugal rum brand-owner the Edrington Group, their distributors Rémy Cointreau Travel Retail Americas and retailer International Shoppes have combined forces to promote travel retail exclusive Brugal Extra Viejo Reserva and Brugal Añejo Reserva - starting in New York JFK.

UK importer PLB has been appointed by Rioja winery Bodegas Navajas, with effect from March this year.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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