Generous Gin is part of the acquisition of Ôdevie Creative Spirits Company, including its Island Signature Rum portfolio.
Thibault de la Fournière, founder of Ôdevie Creative Spirits, said: “In 2022, after a strong 2021 year, we decided that it was necessary to find a new growth driver to accelerate our development. We have shared with La Martiniquaise-Bardinet teams the passion for ‘à la française’ spirits and are very proud to entrust our brand portfolio to the expertise of their international teams.”