The Dead Rabbit team and managing partner Jack McGarry are expanding the Irish pub out of Manhattan, New York and into Austin, Texas.

The Dead Rabbit has announced 2024 plans for the third location of its Irish pub in Washington DC.

Pernod Ricard UK has expanded its American whiskey portfolio with Rabbit Hole making the UK the first European market to launch the brand.

Renowned New York bar The Dead Rabbit will take over the Lapidus Bar at the Ritz Carlton hotel in Miami for the whole of December.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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