Drinks International can exclusively reveal that non-alcoholic spirits brand, Lyre’s, has appointed DJ David Guetta as global brand ambassador.

Formula One champion and entrepreneur Lewis Hamilton, alongside agave expert and Casa Lumbre co-founder and master distiller Iván Saldaña, have unveiled Almave, the inaugural distilled non-alcoholic blue agave spirit.

High Point, the fermented non-alcoholic aperitif and digestif brand, has changed its name to Wavelength and unveiled a new logo. 

Non-alcoholic spirits brand, Crossip, has expanded into new markets across Europe, GCC and North America, alongside key local distribution partners.

UK-based functional drink brand Three Spirit has announced the launch of a range of non-alcoholic alternative wines, Blurred Vines.

Sales of no and low alcohol beverages in 10 key global markets reached almost $10 billion in 2021 up from $7.8 billion in 2018, according to a new IWSR report.

The non-alcoholic spirits category debuted in last year’s report, but the sector has quickly taken root and now no drinks group’s portfolio is complete without one.

Bacardi has announced the launch of a new non-alcoholic spirit brand created, in collaboration with Amsterdam-based bartenders, with cocktails in mind. 

A new non-alcoholic drink that taps into growing consumer trend for enjoying “aperitivo hour” has launched in the UK and international markets.

An award-winning distiller has tipped the non-alcoholic spirits category to enjoy strong future growth thanks to a raft of innovation in the years ahead.