Tonic water adapts and thrives

01 November, 2022

Players big and small are benefiting from a rise in demand for premium products in this mixer category.

To celebrate Earth Month, Flor de Caña, a carbon neutral and Fair Trade certified rum, is launching a year-long, global reforestation campaign that aims to ensure a greener future for generations to come.

The world’s leading premium mixer brand, Fever-Tree, has become available in South Korea for the first time.

Flor de Caña has pledged to plant more than one million trees by 2025 through its own annual reforestation program called ‘Together for a Greener Future’.

Scotch brand Monkey Shoulder has teamed up with Fever-Tree in a bid to create the ultimate mixing pack for the off-trade channel.

Fever-Tree has announced full year revenue declines of 3% year-on-year for for the financial year ending 31 December 2020.

A new non-alcoholic drink that taps into growing consumer trend for enjoying “aperitivo hour” has launched in the UK and international markets.

BrewDog has launched a new initiative to plant one tree for every multipack of its flagship beers purchased throughout 2021.

A Fever-Tree survey suggests that a third of Brits use an evening drink to mark the end of the working day during the lockdown.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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