Tequila's Coffee Break

28 June, 2022

With Patrón discontinuing its popular XO Café, the tequila liqueur category has opened up to other brands – and it’s a popular space, finds Shay Waterworth.

Harrison Kenney of Sydney’s Cantina OK! has been crowned winner at the 2022 Patrón Perfectionists cocktail competition global final at Hacienda Patrón in Jalisco, Mexico.

Brands Report 2022: Tequila

11 January, 2022

The glow up that the tequila category has undergone in recent years must be the envy of the wider spirit world.

Patrón tequila has released details of its efforts to drive sustainable practices within its production, packaging and surrounding community in Mexico.

Patrón tequila has released data showing that more than half of UK drinkers are more likely to order tequila cocktails over a tequila shot.

Nicole Sykes, of Satan’s Whiskers, Bethnal Green, East London has been crowned the UK champion of the 2018 Patrón Perfectionists Cocktail Competition with her cocktail, Godfather’s Affinity.

Li Tong from China has been crowned champion of the 2017 Patrón Perfectionists Cocktail Competition.

There are trends pushing the popularity of 100% agave tequilas in Europe – but at what cost to the supply of agave? And does an agave-rich tequila guarantee quality or are consumers overpaying for marketing?

Patrón Spirits has announced Lee Applbaum has joined the company as chief marketing officer.

Cool drinks brands

30 September, 2013

There are no alcoholic drinks brands in CoolBrands top 20 ‘A-Listers’ of 2013.

Patrón COO and Discus president John McDonnell has told Drinks International that work continues to reverse the Chinese ban on some tequilas.

Leading super premium spirits brands are targeting growth in Western Europe, contradicting popular perception that the region is beleaguered, its markets saturated.

Patrón Spirits has partnered with the Turkish importer BT to distribute the company's tequilas and XO Cafe coffee liqueur.

Patrón Spirits International will introduce its XO Café variant to China following an agreement with the Shanghai-based Telford Wine & Spirits.

Patrón Spirits International has teamed up with Mumbai-based agent Aspri Spirits to distribute its portfolio of tequila, vodka and rum in India.

Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.

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Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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