Patrón tequila

Patrón data shows rise in tequila cocktails

24 July, 2019

Patrón tequila has released data showing that more than half of UK drinkers are more likely to order tequila cocktails over a tequila shot.

The research involved 2000 drinkers in the UK, with 65% saying they always consume tequila in cocktails and 41.7% said tequila is best enjoyed in a variety of serves.

However just 23% of drinkers knew how tequila is made and only 10% understood that aged tequila can have a similar colour to whisky.

London’s Tequila and Mezcal Fest founder, Eduardo Gomez, said: “It’s no surprise to see cocktail culture is flourishing. Tequila has come a long way over the past few years, in the UK and globally. 

“Tequilas like Patrón are leading the way on showing premium expressions and how they mix well in a wide array of drinks, from the Tequila & Tonic, to the iconic Paloma and even as an alternative to whisky in the Old Fashioned. 

“Knowledge of tequila is a bigger challenge as the spirit has such a rich history and tradition that consumers are only just starting to learn about. 

“Therefore, occasions such as International Tequila Day and events like Tequila and Mezcal Fest are great opportunities to educate drinkers about the agave spirit." 

Keywords: patrón




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook