Patrón appoints new chief marketing officer

04 November, 2013
Lee Applbaum

Lee Applbaum

Patrón Spirits has announced Lee Applbaum has joined the company as chief marketing officer.

Reporting to president, international, and global chief operating officer, Dave Wilson, Applbaum will direct global marketing communications for the group’s portfolio.

He will replace Patrón’s current CMO Matt Carroll who is retiring at the end of the year.

Applbaum joins Patrón having held CMO positions at multinational organisations, including Target Australia and RadioShack Corporation. He began his career in packaged goods at the Coca-Cola Company.

Wilson said: “Lee’s distinguished career as a marketer, and his immeasurable experience in leading top consumer brands, will be an important asset as we continue to grow Patrón, Ultimat vodka, and Pyrat rum across the world.”

“We wouldn’t be where we are today without the tremendous efforts of Matt Carroll, but I’m very confident that under Lee’s stewardship, we’ll continue to set new standards in the industry.” 

Keywords: patrón, patron, Applbaum




Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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