Brands Report 2023: Tequila
It’s a more competitive field than many, even if the winner remains the same as it has for the past eight years.
Patrón partners with top bars for World Earth Day
To celebrate World Earth Day, Patrón Tequila will join forces with The Conduitin London to host Cocktails with a Conscience on 24 April 2019.
Dave Wilson retires from Patron
Dave Wilson, global president and CEO of Patrón Spirits International and The Patrón Spirits Company, will retire as of April 1, 2019.
Fever-Tree and Patrón tequila launch new mixer
Fever-Tree and Patrón Tequila have joined forces to release Fever-Tree Citrus Tonic Water, a mixer specifically designed to pair with Patrón tequila.
Bacardi Limited agrees Patrón acquisition
Bacardi Limited has agreed to acquire 100% ownership of Patrón Spirits International AG and its Patrón brand, one of the world’s leading premium tequilas.
Patrón appoints new chief marketing officer
Patrón Spirits has announced Lee Applbaum has joined the company as chief marketing officer.
Tequila targets China as 2nd largest importer
The Tequila Chamber (CNIT) is working on a campaign to develop China into the category’s number two export market, now that Chinese tequila-importation laws have been relaxed.
Liqueurs
The category is densely populated and very competitive in the mainstream, but there are rich pickings to be had as liqueurs gain a new status. Patience Gould reports
Patron ramps up marketing in South Africa
South Africa: Patron has launched its first billboard campaign outside of the US.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
