Eastern promise

18 September, 2012

With ProWein 2013 in mind, Thomas Brandl finds out how winemakers in central and south-eastern Europe have made efforts to modernise and become more competitive.

Pernod Ricard's whisky and gin arm Chivas Brothers has rolled out Ballantine’s 40 Year Old across "significant" Asian markets.

Australian winery Brown Brothers has appointed Rachel Herrig as brand manager to “drive the brand’s development in the UK and Ireland”.

Chivas Brothers has introduced new packaging across its “core range" of The Glenlivet.

Chivas Brothers is taking its travel retail aged whisky campaign to the Americas.

Sri Lankan spirit Ceylon Arrack has appointed Mangrove as its exclusive UK importer.

Comment

Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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