Tito’s Handmade Vodka

Tito's signs new Italian distribution deal

29 March, 2021

Tito’s Handmade Vodka has entered a new distribution agreement with Genova-based Velier S.p.A for the Italian market.

Velier will now represent the brand in Italy from March 29 onwards and for more than 60 years the company has been trading spirits with a premium portfolio including Brugal, Hendrick’s, The Macallan and Glenfiddich.

“Italy is an important market for us and we’re very excited to sign with Velier, an experienced distributor that will professionally represent and help build our brand,” said John McDonnell, managing director, international, at Tito’s Handmade Vodka.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

STRANGER THOUGHTS: Ambassadors

Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.

Instagram

Facebook