Flavours, packaging and a concentration on cocktails in the on-trade could be the way to a new audience for the Italian liqueur.

Italian liqueur producer Molinari,  creator of Molinari Extra Sambuca, has agreed a distribution agreement for the Italian market with Britvic Teisseire International.

Brands Report 2022: Liqueurs

11 January, 2022

Liqueurs do a lot of the heavy lifting on a cocktail menu, so naturally, the bestselling list boasts a huge variety of styles.

Simone Caporale is one of the most decorated bartenders on the planet, yet one of the most personable.

Amaretto in a nutshell

22 July, 2021

There’s a buzz about Italian spirits in many markets. Campari and Aperol are kicking up a storm in aperitif drinking occasions through spritz and other mixer serves, while amaro is getting some love on the back of the wider trend for herbal, digestif-style liqueurs.

Martini has announced that all its Asti grape suppliers are on track to being certified sustainable by Equalitas in 2021.

Tito’s Handmade Vodka has entered a new distribution agreement with Genova-based Velier S.p.A for the Italian market.

Drinks International caught up with Ferrari Trento chief executive Matteo Lunelli to learn more about the brand’s new Formula One sponsorship deal.

Tuscany

21 December, 2012

With classic regions and the famous Super-Tuscan wines, exports are Tuscany’s life blood. Christian Davis reports

Veronafiere, organisers of the Vinitaly exhibition, claims China has fallen in love with its Italian wines which were in show at the recent Hong Kong International Wine & Spirits Fair (HKIWSF).

Constellation Brands has purchased the remaining 50.1% of Italian wine brand Ruffino from MPF International. 

SABMiller has launched a new global advertising campaign for Peroni Nastro Azzurro, featuring Italian singer Mario Biondi.

Martini targets next generation

28 September, 2011

Martini has set its sights on recruiting a younger generation of consumers with a new global campaign entitled Luck Is An Attitude.

Campari's Italian aperitif brand Aperol is going from strength to strength according to its owners.

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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