Pernod Ricard completes Wild Turkey disposal

    01 June, 2009

    Pernod Ricard has announced the completion of the sale of Wild Turkey to Campari.

    The French drinks giant announced the sale on 8 April. The deal was closed on 29 May. The total price of the American straight bourbon brand and related businesses was US$ 581 million in cash - € 417 million at the current exchange rate.

    Printer friendly version
    Email this article to a friend
    Keywords: US, announced, brand, ricard, wild, sale, turkey, million, pernod, related, straight, wild turkey, pernod ricard, related businesses, bourbon brand, straight bourbon, french drinks giant, current exchange rate, straight bourbon brand, american straight bourbon, drinks giant announced




    Digital Edition

    Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

    Comment

    Ben Branson

    Ben Branson on the future of non-alc spirits

    In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

    Instagram

    Facebook

    Twitter