US: Wine shipped direct to consumer is on the up

18 April, 2013

The value of direct-to-consumer shipments from American wineries increased to $1.46 Billion in 2012, and was greater than the total value of US wine exports, according to the 2013 Direct Shipping Report released by Ship Compliant and Wines & Vines.

 The 10% increase in sales of directly-shipped wines continues the channel’s history of outpacing the growth of overall wine sales in the United States, says the report.

More than 3.17 million nine-litre cases of wine were shipped direct to American consumers in 2012, a 7.7% increase over 2011. Napa wineries continued to receive the lion’s share of sales shipping $713 million worth of wine. But the report suggests the famous region’s wineries under-performed compared to the overall wine shipping channel, increasing their sales by 8%.

The report looks specifically at wines shipped from wineries to consumers and it includes details about regions, price and type of wine.  

Ship Compliant CEO Jason Eckenroth said: “We hope that the data in this report will act as a lens for wineries, magnifying the opportunities that abound in the direct-to-consumer channel.

“The idea is to give wineries not just the systems to help sell to consumers, but also new ideas and insights to apply to wine sales and marketing.”

Chet Klingensmith, publisher of Wines & Vines magazine said: “The direct shipping channel continues to grow at a faster rate than the overall wine market and has become vital to the small and medium sized wineries.

“The higher margins realized by wineries using this channel and the access it gives consumers to the increasingly diversified wine market provides a win-win situation for all parties.”

The 2013 Direct Shipping report is available free for downloading at http://www.shipcompliant.com/shippingreport and from Wines & Vines Online at http://www.winesandvines.com/pdf/2013Direct-to-Consumer-Shipping-Report.pdf

Keywords: US, wine, shipment




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

How bars must adapt to post-Covid industry

Nick Strangeway on how bars must addapt to a new and improved hospiality sector as we emerge from lockdown.

Instagram

Facebook