Brands Report drinks international Fever-tree tonic water

Brands Report 2020: Tonic water

28 January, 2020

The continued premiumisation of tonic has changed the level of expectation consumers have for simple serves such as the G&T.

Fever-Tree, the brand which is largely held responsible for the premium movement, has once again continued its dominance within the world's elite bars.

Since its launch in 2004, Fever-Tree has become a must-have brand for bars around the world because of the premium marker it sets.

In 2020 Fever-Tree once again dominated the survey, with nearly half of the participating bars reporting it as the number one tonic brand in sales. It is also the top trending brand and has been since the Brands Report began asking bartenders about tonic water, six years ago. According to Fever-Tree’s most recent trading update, the company has now signed its first US bottling partner so production in North America will begin in 2020, just the next phase of the company’s growth.

Schweppes, the brand which used to be the must-have tonic before Fever-Tree showed up, has retained its runners-up spot. The Coca Cola-owned brand has given its on-trade tonics a more premium look and its familiarity among consumers keeps it a popular choice for top bars.

The rise of Fentamins to third in bestselling is a noteworthy improvement for the UK brand,while the highest riser is Britvic's London Essence Company, which is now the fourth bestselling and third in the top trending list. The brand has deliberately targeted the premium on-trade and its recent development of a dispencse system for bars could take the London Essence Company to the next level.

Thomas Henry, 1724 and Canada Dry have also retained trheir reputations as stalwarts of the bestselling list while Q is one to watch for 2021, having fallen just short this year.

                                                                             

Methodology

The results of this report are the culmination of a questionnaire of 106 bars around the world, each cherry-picked to take part based on their performance in global bar awards. We aim to find out not only which brands sell best but also what’s trending. These two data sets give us an insight into the brands that are doing the most volume and the brands that are hot right now.

To read more on the methodology of the Brands Report click here.





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