The continued premiumisation of tonic has changed the level of expectation consumers have for simple serves such as the G&T.

Premium mixer brand Fever-Tree has announced a 40% revenue growth for the year ended for 31 December 2018.

Fever-Tree has released its trading update for the year ended 31 December 2018, with full year revenue expected to be reach £236m, up 39% on 2017.

Fever-Tree and Patrón Tequila have joined forces to release Fever-Tree Citrus Tonic Water, a mixer specifically designed to pair with Patrón tequila.

Fever-Tree co-founder Charles Rolls has sold 2.6% of his shares in the company for £82.5m, leaving an 8.6% stake under his name.

Gin & Tonic Day - today

19 October, 2017

To celebrate International Gin and Tonic Day (October 19), Bacardi Global Travel Retail and Virgin Atlantic are marking the occasion with the official launch of its new ‘Flying Bartender’ programme.

Fever-Tree bosses Tim Warrillow and Charles Rolls are set to extend their mixers range, responding to “pent up demand” in the sector.

Just the tonic

13 November, 2015

It’s reputedly the UK’s fastest growing soft drink and its pairing with the cool kid of craft – gin – has done it no harm whatsoever. So why is the drink that makes up three quarters of a G&T such a hard sell Stateside?

Brands Report 2015: Tonic

08 January, 2015

No brand dominates Brands Report like Fever-Tree does.  

Fever-Tree has floated on the London Stock Market today, with the share price currently trading at £1.70 per share, over 25% up on the initial trading price.

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Philip Duff

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