fever-tree Global Drinks Partnership

Fever-Tree acquires German import company

14 July, 2020

Fever-Tree has acquired German import company Global Drinks Partnership after seven years working together to further grow its presence in Europe.

According to Fever-Tree, GDP’s established management, distribution relationships and sales channels will allow the group to accelerate the strength and depth of its presence in Germany.

The total consideration for the acquisition comprises €2.6m cash, plus a €5m consolidation of historic balances owed to Fever-Tree by GDP at completion.

Alongside this, Fever-Tree has agreed to fund the repayment of €1.9m of shareholder and other third-party loans owed by GDP.

“The completion of the GDP acquisition is an important step as we execute our growth plans in Germany, providing us with an ideal platform to take advantage of the opportunity within the German market and accelerate our growth,” said Tim Warrillow, CEO of Fever-Tree.

“I have worked closely with Morgan Zuill and his team at GDP since we first entered the German market and have been impressed with their approach and expertise in growing the Fever-Tree brand, so I am delighted that they are joining the Fever-Tree team.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.

Instagram

Facebook