Beefeater Blood Orange

Beefeater Blood Orange launches in UK

14 February, 2019

Beefeater Gin revealed its new Blood Orange variety at the Pernod Ricard half year financial results in London on Tuesday, 12 February.

This time last year the London-based gin distillery released a pink variety and following its success, Blood Orange will be the latest addition to the Beefeater range.

“There are a few blood orange gins on the market already but I’m not sure it’s going to be on the same scale as pink gins,” said master distiller Desmond Payne.

“We’re just launching in the UK and Ireland for now. Pink gin was a wonderful surprise, it just took off in the UK.”

 Beefeater Blood Orange will be available from March 2019 for RRP £18.99.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

How the industry has changed since travel limits

Nick Strangeway looks at how travel restrictions have left a permanent impression on the global bar trade.

Instagram

Facebook