Maverick Drinks launches That Boutique-y Rum Company

25 October, 2018

That Boutique-y Drinks Company has launched That Boutique-y Rum Company (TBRC) available now in the UK through Maverick Drinks.

Created through the help of rum expert Peter Holland, the TBRC range comprises rums with no added sugar or flavourings and clear categorization.

The TBRC range will be made up of aged rums and places like the Caroni Distillery in Trinidad and Monymusk in Jamaica, as well as unaged offerings of O Reizinho Distillery in Portugal.

Peter Holland said: “That Boutique-y Rum Company has honesty at its core. The strengths of the category are the differing styles, the emotional connections that are formed through heritage and travel, and (for good and bad) the accompanying history.

“That Boutique-y Rum Company aims to bring you rums from familiar producers and regions as well as from places you perhaps wouldn’t expect. My personal aim is to source rums that excite me. Don’t expect everything to be aged and do expect to encounter rums that don’t taste like the ‘norm’.”

TBRC has its own classification system ‒ categorising the range using method of production. These are simple descriptors such as whether the rum comes from a single distillery or multiple distilleries, from a traditional column still or a pot still, aiming to make it easier for consumers to navigate the range with confidence.

Michael Vachon, co-founder of Maverick Drinks added: “That Boutique-y Rum is such an exciting range for us to bring to our partners – one that will continue to grow and evolve over the coming years.

“Each bottling will be small batch and limited edition, with a fresh approach to rum categorisation that is all about the process and the provenance, not the colour.”

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