Martin Miller's Gin acquired by Zamora Company

22 January, 2018

Zamora has acquired a majority stake in gin brand Martin Miller’s Gin with the co-founders retaining 45% of the shares.

As part of the agreement, co-founders David Bromige, Andreas Versteegh, and CEO Jacob Ehrenkrona, have retained the bulk of their interest in the brand through Living Capital’s 45% shareholding, making them the only other shareholder.

Emilio Restoy, CEO of Zamora Company, said: “This agreement is clear proof of the vision of Zamora Company to be recognised as one of the most dynamic players in the beverages market.”

Spanish family business, Zamora Company is a producer and distributor of premium brands worldwide and Ehrenkrona and Bromige will remain in their current positions as CEO and creative director, while Emilio Restoy has replaced Versteegh as chairman of the board.

Ehrenkrona added: “As well as being the fastest-growing super premium gin in the Spanish market, Martin Miller’s Gin has also seen strong growth in other key gin markets such as the central Europe and the UK.

“Sales have been particularly strong in the UK where they grew 50% in 2017, adding to a total global volume of 100,000 cases 8.4L. Specifically in the US market, key for the development of the brand, we will continue with the current importer. 


“However, in this partnership with Zamora Company, we will be able to considerably increase investment in brand building in the middle term. What is more, together we can break into new international markets by capitalizing on the sales capacity of Zamora Company without compromising the product’s identity or its genuine spirit.”

Martin Miller’s Gin is the latest addition to the Zamora Company portfolio which includes Sangría Premium Lolea, Villa Massa Limoncello and Yellow Rose American craft whiskey. 





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

Instagram

Facebook