Mount Gay European ambassador appointed

14 March, 2012

Mount Gay Rum Distilleries and UK distributor First Drinks have appointed Miguel Smith as European brand ambassador for Mount Gay Rum.

Smith has over 15 years of experience in the UK and Barbados drinks industries, including bartending stints at Brompton Brands’ London bars Mahiki and Brompton Club.

Smith said: “My role is to help build the Mount Gay Rum brand, maximise distribution across channels - especially in the on trade - and increase rate of sale.

“I am really looking forward to working on the Mount Gay Rum portfolio, which includes its flagship Eclipse as well as Extra Old and the super premium 1703 Rare Cask.”

Based in London, Miguel will run marketing initiatives including training programmes designed to help sales teams, outlet managers, bartenders, waiters, distributors and off-trade personnel maximise  profits.

Laurent Cosson, business development director at Mount Gay Rum Distilleries, said: “He has the perfect credentials and skills to take Mount Gay Rum to a new level.”


Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.