CUB extends Carlsberg accord

04 January, 2011

Carlton & United Breweries (CUB) and Carlsberg Group have extended their agreement for the distribution of Carlsberg brands in Australia.

The Fosters Group-owned brewing company will sell and market Carlsberg and Carlsberg Elephant brands on a long-term exclusive licence, continuing from an initial agreement struck in 2007.

CUB managing director John Pollaers, said: “This is an early extension of our current contract and recognises the strong performance for the Carlsberg brand which has enjoyed year on year volume growth of 28%.

"We are very pleased with Carlsberg's performance and look forward to continued growth for the brand.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook