Carlsberg UK has unveiled a new Carlsberg Pilsner as its entry level, standard lager.

A year on from the launch Carlsberg UK says its Export premium lager is up +9% in retail sales and +49% up (in retail value) in its platinum and gold outlets.

on 30 November, 2016

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

The British arm of the Danish brewer has announced a £15m marketing spend designed to revitalise its flagship brand, Carlsberg Export.

House of Beer, a France subsidiary of Carlsberg, has announced a deal to supply Nohoval Drinks’ Finnbarra Dry Irish Craft Cider to France.

Carlsberg has announced a new collaboration between Carlsberg Group company, Ringnes, in Norway, and the Brooklyn Brewery of New York.

Carlsberg backs Arsenal

03 December, 2014

Carlsberg UK has announced a new three-year deal with Arsenal Football Club to supply its beer and beverage brands including Carlsberg and Somersby Cider at the Premier League club’s Emirates Stadium.

Carlsberg backs Arsenal

03 December, 2014

Carlsberg UK has announced a new three-year deal with Arsenal Football Club to supply its beer and beverage brands at the Emirates Stadium.

Altia, the Nordic and Baltic wine and spirits company, has announced the appointment of 44-year-old Pekka Tennilä, who has been poached from Carlsberg.

A series of actions designed to strengthen and expand existing efforts to reduce the harmful use of alcohol, have been agreed by the world’s leading producers of beer, wine and spirits.

Carlsberg has announced that sales advances in Russia and Asia offset difficulties in Europe during H1 of 2012.

Carlsberg UK chief executive Isaac Sheps is leaving to take over leadership of the brewer’s Russian business, Baltika, and its eastern European operations.

CUB extends Carlsberg accord

04 January, 2011

Carlton & United Breweries (CUB) and Carlsberg Group have extended their agreement for the distribution of Carlsberg brands in Australia.

Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.

Carlsberg, the official beer of the England football team, has launched its new TV advert in the build-up to this year’s World Cup.

Denmark: Carlsberg has launched Vintage 3 – the third in an exclusive beer trilogy.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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